Barry's Wine Tours

New Website for Barry's Wine Tours

Barry had a dream – to deliver a truely awesome experience in the wine industry and a wine tour par excellence. The Website Design needed to reflect the passion and drive of this industry icon. Illuminate By Design worked with Barry to understand the unique offerings of his business. We developed the Marketing Strategy and took the tour – inviting industry insiders like i-site operators to come along for the ride. Their feedback and buy-in to the concept helped get Barry up and running with positive support. 


Barry's Wine Tours now takes pole position for most website searches for 'Auckland Wine Tours'. The Search Engine performance is continually fine-tuned to maintain 1st page search engine positions (mostly top 3). Barry collects sales leads directly from the website as visitors interact with the branding and choose tours to suit their timings and budget.

We also deliver Search Engine Marketing SEM (Google Adwords) to support their marketing efforts which significantly helps maintain 1st page rankings.

Clients comments

As a small business we didn't have a large budget but Illuminate By Design understood what we could achieve for that and has delivered a comprehensive list of branding and website developments.

I get many great comments from guests about how they found the website and after comparing my tour with others. They say they felt the choice was clearly to go with us. That, to me, speaks volumes about our brand positioning and the value Illuminate have brought. 

They deliver on time and produce everything with consideration for the bigger picture and whether it's going to increase our market share (and my profit) – I quite like that... 

I couldn't recommend them more highly.

Barry Soljan – Tour Operator

I want some Illumination – let's chat

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