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E-commerce website

John and Carol Crockett were the proprietors and Master Goldsmith at Auckland Ring Company for some 40 years. After selling that business, John and Carol looked to continue their passion for creating fine jewellery but wanted to operate more flexibly, allowing for travel and a 'take it easy' lifestyle after many years in retail.

The creation of the John Crockett website was the perfect vehicle to keep their hand in the jewellery trade and giving them a virtual sales front window to promote and sell unique gems and craftsmanship. Open 24/7, the design and optimisation of their new website was crafted to capture the essence of their offering with minimal fuss.

Photography plays a big part in conveying on-line the quality of the jewellery, so we paid special effort in setting up and retouching the jewellery to look its very best. Then we optimised every product researching the marketplace evaluating opportunities and structuring the website SEO.


For almost every product on their website, John Crockett ranks No.1 in Google, (any Country). The site is internationally web optimised to attract possible customers world-wide.

How do we do that? No slight of hand here, just diligent work and some valuable insights in how website structure can enhance a sales pipeline.

Currently there is no on-going activity to enhance this standing or support the website with Search Engine Marketing. The potential is there for further enhancement and optimisation as time and budget is available.

Talk to us today about a web audit of your existing website – most of our clients have come from having a website they think performs okay, however the marketing moves fast, and most often our new clients are extremely glad they came on-board with Illuminate By Design. As we deliver more value for your business we too share in your successes.


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