Brand and website design for leading NZ legal firm

Clendons Barristers and Solicitors in Auckland City and North Shore have been clients of Illuminate By Design for over 10 years. From brand logo design evolutions and corporate livery to internal resources like memos and signage, Illuminate have helped Clendons convey their service offerings to discerning clientele.

More recently, we have helped redevelop their website using current website development structure and user experience data to delivery a more valuable experience and most importantly, a fully search optimised website. 

Starting by considering quality photography, we engaged Aaron K the Executive Director of the Advertising and Illustrative Photographers Association (AIPA) to shoot the team on location in their new offices. With great images in hand, we constructed the website around the power and talent of the team by bringing them to the front of the website throughout to illustrate the human aspect of the brand.

As Clendons are actively involved in the legal community they publish regular articles to the trade and public which are now kept archived on the new website.

Performance

The legal fraternity are no slouches to the power of the internet to drive business, so the sector is highly search engine competitive when it comes to marketing.

Illuminate By Design have been fine tuning and evolving the SEO campaign for Clendons for the past few years and have made significant gains or maintained first page positions for the search terms we optimise the website for.

Clients comments

Illuminate By Design have been maintaining our brand now for many years. They are a highly valued advantage to our business. They offer a one-stop-shop solution and often give us a gentle nudge in the right direction to use the branding consistently in alignment with brand guidelines.

The new website is something all our team are happy with (no easy task) with functionality and usability that is easy to operate – basically it's pretty intuitive. The Google search engine work they have done and suggestions made have all been on the mark and gained us competitive advantage, well ahead of our competition.

In short, we will be using Illuminate By Design for years to come. If you like to work with great people that show real passion for your business then you should get them on-board (unless you're our competition).

James Carnie – Principal