Marketing & Strategy
The brains behind our actions – Strategic Planning
Illuminate By Design work with you to develop robust strategic thinking about your business – taking into account where you've been, what state your business is in now and where you want to be playing in the future. We use tried and true methods of delivery including SWOT analysis, competitive advantage points, historical research and trend spotting.
Then we get to producing your strategic plan in as few words and with as much clarity as possible. No waffle or content that means something to only a marketing guru. We deliver real, tangible, strategic planning for your business or organisation to action towards the set goals.
Our strategic planning encompasses these steps:
- Business Goals
- Brand Audit
- Research - consumer and competitor
- Identify the target audience
- Determine budget
- Develop Marketing Strategies
- Implementation schedule
- Evaluation process (what's the ROI)
Strategic marketing ideas with cut-through
Developing your point of difference is where we shine. We create marketing that hits the mark, consistently. We do that by being fresh, looking at new ways to tell your story using contemporary techniques and tools. We love concept development and pushing ideas along our test factory to see if they will create the desired outcome for your business. If they don't make the grade through our internal concept design processes then you won't see it on your desk.
Working hard to crack some curly strategy is often our way. We've been doing this for many years so sometimes we brainstorm a unique brand position first time or we percolate the creative process until the illuminating gold rises to the top.
Once we have that creative nugget we consider how to best bring it to life – across social media, print, website design, branding and packaging design.
What you will get is a comprehensive strategic marketing plan that can keep your business on-track. Plus we can consider adding more value to your business with timely and considered planning – and we'll all have one vehicle to measure our successes against (NOTE: epic fails don't happen with strategic planning, only when you don't plan can the sh%t hit the fan).
