SEO website & brand design for Safety Nets - catching you if you fall

The New Zealand construction industry has been going through many reviews - one of those shifts is in site safety and fall protection. Safety Nets NZ address key concerns by providing builders and construction workers peace of mind while working on the roofline.

Illuminate By Design were set with the task of building the brand as New Zealand's leader in this field. Working very closely with the guys at Safety Nets, we've developed strategic marketing and planning with multiple years of activity to achieve the key marketing and sales goals.

From logo design and branding to signage, print materials and expo display stands, Illuminate By Design maintain brand consistency and promote key sales messages.

Safety Nets website development was especially geared for maximum search engine optimisation (SEO) and now coupled with search engine marketing (SEM) the website is tracking at the very top of over 20 keyword search terms. As the competition in this market are especially clambering to reach us we are able to maintain distance through excellent ongoing optimisation techniques (and hard work).

We also produce branded promotional videos for added brand building awareness and leverage across Youtube channels. Watch the videos here and here.


Illuminate By Design have designed a complete brand building system for Safety Nets that has seen their business take top billing for this emerging industry. By implementing overlapping strategies we have been able to effect a dramatic level of coverage and sales nationwide.

Safety Nets have entrusted us to do what we think best, and in turn has allowed us budget to jump into business opportunities as they arise. The value of this partnership has directly benefited the brand growth and brand standing in the construction community.

Clients comments

Chris, Brett and the Illuminate team have been with us from the start. Pushing our business to reach and maintain the top position in website searches and also in the minds of our prospective and current clients.

They deliver all sorts of brand marketing that adds value to what we do and are always thinking about how they can calculate the return on our investment. Our website is hands down the industry leader, it's just brilliant, and when our bigger clients come knocking they see a highly professional brand operating with all the bells and whistles that they expect.

Keep up the good work guys, we appreciate your efforts.

Krael Turner – Director

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